End of Module Project Assignment Example | Topics and Well Written Essays - 1750 words

End of Module Project - Assignment Example In 2012, Sony reported a massive loss of 67 billion Yen (Hirai 2012). In 2011, the company reported an even larger loss of 200 billion Yen. Sony is not keeping up the proper pace of innovation in the smartphone industry and with other consumer electronics, allowing companies such as Samsung to seize more market share and gain a reputation for pioneering product development with many different target consumer segments. If Samsung fails to innovate, it will continue to report massive losses and difficulty in recapturing its once-heralded reputation in innovation. Sharp, a major competitor associated with consumer television products, recognises the demand for technological change in its many international markets. Sharp, as a result, recognised that main competition in this industry were not effectively developing 3D television technologies and determined that significant capital investment in R&D would assist in allowing Sharp to capitalise on this innovation. Sharp reported revenues of $24 billion USD in 2011 as a result of 3D television innovations (Sharp 2013). Furthermore, another main competitor, Sharp, is also adept at exploiting technological change in the market in order to pioneer many different consumer electronics products. Sharp recognised that its competitors were not capitalising on 3D television technology and devoted considerable R&D-related resources on this emerging technology. As a result, this firm achieved revenues of nearly 24 billion USD in 2011 (Sharp 2013). Microsoft, the producer of the pioneering gaming console, Xbox, also continues to be a competitive, innovation-focused market threat for Sony. With each new version of the Sony Playstation, the first real innovation for Sony in well over two decades, Microsoft times its launches of its own innovative changes to the Xbox, serving as a brand threat for the Sony Corporation. Furthermore, Microsoft has begun an acquisition strategy to